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Shepley Bulfinch

Shepley Bulfinch: 150 Years is an exhibit experience celebrating a century and a half of architectural innovation. Designed in partnership with Wide Eyed Studio and hosted at the McCormick Gallery in the Boston Architectural College, the installation is intended to engage a broad audience, including architects, students, alumni, and the curious public alike. The exhibits visual identity honors the firm’s legacy while casting a bold eye toward its future. Grounded but not static, the design blends historical reverence with forward-thinking optimism. It reflects an architecture firm that has continually evolved, never stuck in the past and never afraid to shape what comes next.

Project
Client: Shepley Bulfinch Year: 2024
Services
Exhibit | Branding | Environmental | Print
To ensure the consistency in the Shepley Bulfinch's brand but create a more engaging physical space, we used a colorful and ‘bold’ expression to create the exhibit.
To further express the the brand in a bold way we used the visual concept of “Building Blocks” to communicate the company's long legacy of building structures and their firm piece by piece.
One of the special builds we designed was an edge-lit acrylic sculpture. The sculpture was based on a broken neon sculpture created for the firm by Ray Warburton in 1973. The sculpture showcases a cross-section of the Trinity Church in Boston, MA, and Squaw Valley Cable Car Terminal in Olympic Valley, CA. The two buildings were chosen to represent the contrast between the firm’s beginnings and their progression into the future.
In designing the exhibit we used all surfaces including glass to activate the space. For the interior windows separating the conference room from the gallery, we designed a map feature that connects to a digital map experience - allowing visitors to explore SB buildings in the city.