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Cabin Health

Cabin Health is a software platform that assists coaches and physical therapists in launching their own fitness program for people suffering from chronic diseases like Parkinson's. The brand's identity is created to be active and engaging for coaches while also being supportive and uplifting for trainees.

Client: Cabin Health Year: 2022
Branding | Website | Digital | Motion | Print
The wordmark is designed to communicate the essence of motion and inspire forward momentum for the therapeutic coach audience, who are known for their active lifestyle.
The brand's pattern is rooted in research indicating a connection between gait disorders and visual perception. Specifically, a study published in the Journal of Neurology examined the impact of parallel pedestrian-crossing-style lines on a walking surface, revealing insights that influenced the design.