About Us
Form is a woman-owned branding studio founded in 2016 by Alice Wicks. We work with startups & institutions building ideas that require more than explanation alone — creating cohesive brand systems IRL & URL.
As a small collaborative studio, we partner closely with clients to create timeless work built with clarity.
01Most projects begin before ideas are fully formed. We work closely with our partners to create clarity early — understanding what matters before the brand becomes visible.
02Next, we shape the identity. Especially in technical industries, the challenge is rarely the product itself. It’s translating complexity into systems people can understand and trust.
03Finally, we express the system across websites, campaigns, packaging, and environments — designed to evolve seamlessly IRL & URL.
Building cohesive brand systems designed to live seamlessly IRL & URL.
Long-term creative partnerships for brands continuing to evolve.
