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Light Sleeper

Light Sleeper is a natural wine bar based in the heart of Capitol Hill, in Seattle. The bar offers terroir representative - natural wines, wine-based cocktails, and food that goes with wine. The identity of the bar speaks to Seattleites and tourists by bringing in an alternative and lively perspective to the world of wine through the blend of the graphics and art direction.

Client: Light Sleeper Year: 2021
Branding | Website | Digital | Motion | Print | Campaign | Environmental
The illustrated dream-like characters intermingle with the colorful liquid to depict different encounters at the bar.

Light Sleeper's identity relies less on one logo than it does on a symphony of illustrations, typography & photography - blended to express the alive yet dream-like nature of the bar.